Tip: If you use QR codes, make sure you also print your website or social media URL on the postcard so that you don’t exclude anyone. Pro: Including QR codes on your postcard invites recipients to access your website or social media page where a consumer can learn more.Ĭon: People who don’t have smartphones cannot use the QR codes. Include a cue to encourage them to turn the card over and read the other side. Tip: Use a striking graphic with minimal text on the front of the card to arouse people’s curiosity. Pro: Two-sided postcard printing provides extra space for details and more information.Ĭon: Postcard recipients will not always turn over postcards and could miss an important detail on the back. Tip: Increase the size of the postcard and use an elaborate design on high-profile campaigns worth the splurge. If you have great artwork on the front, the recipient may be more likely to save your postcard or pin it on a bulletin board as decor.Ĭon: Unusual sizes and shapes can increase postage costs. Pro: Using a large or unusually shaped postcard will catch the eye of the recipient. Tip: Use a strong, but limited, color scheme to create a postcard that attracts attention for your company and easily communicates with consumers. neon), people won’t take the time to decipher the message and toss it in the trash unread. If the text is printed in a hard-to-read color (e.g. Pro: Bright colors catch people’s attention and make them more likely to pick up the postcard and read the message.Ĭon: Too many vibrant and bold hues can look cheap and garish. While making monetary and creative decisions about postcard features, check out the pros and cons. Customize postcards to meet your budget needs, and choose the color, size, finish, and other features that will optimize your marketing goals. Your message is also more likely to be read. Postcards are attractive and effective forms of direct mail because they are eye-catching and inexpensive. An ExactTarget study found that 76 percent of surveyed young people said they’d make a purchase based on something they received in the mail. Even young people respond to printed material. Don’t abandon direct mail campaigns - they’re extremely effective, even in the digital age, according to an annual Household Diary study conducted by the U.S.